In The Boardroom™ With...
SecuritySolutionsWatch.com: Thank you for joining us today,
Gary. Please give us an overview of your background.
Gary Guseinov: I co-founded CyberDefender in 2003 and
am currently the CEO and Chairman of the Board. We took the company public
in 2007 and listed on the NASDAQ in mid-2010. Prior to CyberDefender I
was president of a performance based online marketing company.
SecuritySolutionsWatch.com: First off, can you give us
an overview of the solutions CYDE brings to market?
Gary Guseinov: The Company’s platform combines our proprietary cloud-based/community
powered malware analysis and distribution network with a broad range of software utilities with a remote
24/7 live tech-on-call service. We provide anti-virus, anti-spyware, optimization, secure browsing software
and operate several technical support centers devoted to consumer PC repair and support. We are a trusted single
source solution for all the digital needs of consumers and small businesses.
SecuritySolutionsWatch.com: We know the security industry
is growing rapidly; can you tell us how CyberDefender differs from your
peers?
Gary Guseinov: CyberDefender is different from our peers
in a number of important ways.
Firstly, we focus exclusively on the consumer and small business markets
-- our products are developed specifically to meet the needs of the home
and small business PC market. Most of our competitors focus on enterprise
level customers, their concern about the consumer is an afterthought.
Secondly, CyberDefender markets its products through the direct response
channel, where we virtually have no competition, and there are very high
barriers to entry. And we have chosen a partner, Guthy-Renker, the best
of the best in the industry, which gives us a very strong competitive
advantage.
Thirdly, we offer the broadest platform of cloud-based security products.
We operate our cloud-based community peer-to-peer platform, the Argus
Network, which is the only one of its kind. Argus allows us to collect
and distribute threat data while leveraging individual PCs. Argus effectively
reduces operating expenses related to distributing software and threat
signature updates.
Lastly, we realize that the "do it yourself" software model
doesn't work for many consumers- some simply can't or don't know how to
install software correctly, and others have PCs with completely unrelated
issues which need resolution- as such we also offer a white glove remote
PC repair service. Our US based techs are available 24/7 - and are able
not to only resolve technical issues, but also sell our software.
SecuritySolutionsWatch.com: Can you talk more about your
marketing strategy?
Gary Guseinov: CyberDefender's marketing and advertising
is focused primarily on Direct Response Television. Our marketing campaigns
are conducted under our wholly owned brands: DoubleMySpeed.com, MyCleanPC.com
and MaxMySpeed.com.
We are the #1 direct response marketer of Internet security in the United
States.
Marketing direct to the consumer has many advantages for us, including
a direct relationship with our customer, control the channel/ pricing,
and we don't rely heavily or entirely on any single box store or manufacturer.
As I mentioned, we have partnered with the largest and most successful
direct response marketer in the world - Guthy-Renker. We have plans to
expand globally into 28 countries around the world in late 2010 and throughout
2011. In addition we have a unique licensing deal with Wiley Publishing
where we sell our products under the "For Dummies" brand.
SecuritySolutionsWatch.com: What is your perspective on
the market drivers for CYDE solutions at this time?
Gary Guseinov: The market is driven by an increasing
complexity in devices, their interconnection, and the increasing sophistication
of home networks. This is compounded by a global environment of increased
threats, including spam, phishing attacks, scams, and identity theft
these
threats are at all time highs today and growing.
Additionally, in a challenged economy, many consumers need to get a little
more mileage out of their older computers in order to stretch their dollar,
so products that increase speed and efficiency are in high demand. Most
security companies offer do-it-yourself "DIY" packaged software
to address these issues and lack a white glove complementary service,
which many consumers simply require in order to install and use software
properly.
According to the Parks Associates 2009 Report, the network-based premium-level
remote technical support market is projected to more than double to $1.7
billion annually by 2014. We believe the total market numbers for this
service, including SMB (small and midsized businesses) could be significantly
larger. Our remote technical support service is growing very quickly,
and this represents an incredibly exciting opportunity for the company.
SecuritySolutionsWatch.com: We read with great interest
your recent announcement that you expect GAAP revenues for the third quarter
of 2010 to be in the range of $12 million to $13.5 million, an increase
of 24% to 39% sequentially and 173% to 207% year over year. That is truly
very impressive especially during these challenging economic times. Can
you comment on this high growth?
Gary Guseinov: Thank you- our third quarter news was
a very exciting announcement for us, as it represents our 10th consecutive
quarter of revenue growth. Our CAGR for the past ten reported quarters
is over 194%. We're very proud of our growth, and our large and growing
clientele of consumers continues to grow rapidly-
Not only are we continuing to implement a proven, highly effective go
to market strategy, we have a robust product pipeline with a number of
exciting new launches planned for the second half of 2010.
SecuritySolutionsWatch.com: Are there any particular "testimonials"
or success stories you'd like to talk about?
Gary Guseinov: Today we have over 7.4 million users,
and over 650,000 paying subscribers to date, and we have thousands upon
thousands of success stories. In particular, our remote PC repair service
has a very positive customer satisfaction rate, and our highly qualified
support technicians can remotely fix virtually any problem our customers
are experiencing -- from helping to set up a home network or new printer,
to getting an iPod or cell phone to sync properly
we receive thank
you's everyday from our customers. Customers call us thinking their computer
might be dead, and about an hour later, they are up and running again-
people are so thankful and that is very rewarding for all of us here at
CyberDefender.
I would encourage anyone to visit our website and watch real testimonial
videos from our customers at: http://cyberdefender.com/customer-reviews.html
SecuritySolutionsWatch.com: What resources are available
for end-users at www.CyberDefender.com
?
Gary Guseinov: CyberDefender Research Labs posts live,
up to the minute data on new and emerging threats -- this can be very
helpful for consumers and we keep it updated daily so consumers can check
it in real time.
CyberDefender also offers a free diagnosis, both online and through our
LiveTech remote PC repair service. So if you aren't sure if CyberDefender
is right for your issue, or you aren't even sure what the problem is -
we can help address that for no charge.
Additionally, we offer free trials of virtually all of our products.
Investors can visit our corporate site at www.cyberdefendercorp.com for
a variety of investor relations information including press releases,
financial information and recent media coverage.
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