IN THE BOARDROOM™ with...
Mr. Paul Garvison
Director
BP Solar Programs
www.bpsolar.us
SecuritySolutionsWatch.com: Thank you for joining us today, Paul. Please give
us an overview of your background and your role at BP Solar? May we also
have a brief history of BP Solar?
Paul Garvison: I've been with BP Solar for over 10 years and worked in
the photovoltaics industry for 28 years. I guess that qualifies me as
an old timer! During that period I've seen the PV industry transition
from what were very small scale off grid industrial applications to large
scale grid tied plants as well as expanded off and on grid residential
usage. My role has changed over the years from engineering to project
management to business management and now to business development.
BP Solar merged with Solarex Corporation in 1999 as part of the merger
of BP and Amoco. Solarex was established in 1973 as a spin-off of Comsat
Labs. BP formed BP Solar in 1980. BP Solar presently has 4 major factories
and more than 2200 employees globally. BP is committed to the growth of
the solar business and has announced expansion plans for 3 of its manufacturing
facilities in the last year - Madrid, Bangalore and Frederick.
SecuritySolutionsWatch.com: One will read on BP.com that, “Although
it will be a number of years before fossil fuels run out, we believe that
it is appropriate to look at producing energy in different ways that may
have less impact on the environment. The power industry today is responsible
for over 40% of man-made Greenhouse Gases, and we believe that there are
options available today which can help reduce the amount of carbon dioxide
that is emitted in the power sector.” Please give us an overview
of the alternative energy businesses that BP is involved with?
Paul Garvison: BP was one of the first major energy companies to publicly
acknowledge the need to reduce carbon emissions. BP Alternative Energy
was set up in 2005 to make it happen. In a short time, we’ve made
a real difference – and over the next 10 years we aim to invest
$8bn in solar, wind, hydrogen and natural gas power technology and projects
that will help reduce carbon dioxide further.
SecuritySolutionsWatch.com: We understand that BP Solar is one of
the top solar manufacturers in the world and has been growing this business
since the 70s.” What are your technology and competitive advantages?
Paul Garvison: I see BP Solar's key competitive advantages as three-fold:
Technology, Reliability and Performance, and Brand.
Technology: Solarex invented the poly-cystalline casting process
in 1977. The majority of solar cells made in the world today use poly-crystalline
silicon as the substrate material. BP Solar continues to lead in the development
of intellectual property in this field. Most recently with the announcement
of our Mono2 process, BP Solar is able to produce near-monocrystalline
properties in lower cost cast silicon wafers, resulting in enhanced efficiency
solar products without increasing cost.
Reliability and Performance: To be cost effective, solar plants
must first and foremost be reliable and their performance predictable
over many many years. BP Solar's 30+ year's experience in PV module and
system technology gives us a clear advantage over more recent entrants
into the market in assuring the long term reliability and performance
of our products. BP Solar PV systems that were manufactured over 20 years
ago are still producing reliable solar energy. BP Solar is a name you
can trust, and we stand behind behind our products.
Brand: As a market leader for over 30 years, BP Solar has a
global market reach and knowledge base, and established sales channels
in all key market sements and geographies. We are backed by the BP brand,
which is internationally recognized for leadership in its progressive
and green agenda. We recognize that our brand gives us unique access to
commercial opportunities not available to many of our competitors.
SecuritySolutionsWatch.com: What are the main target markets for
BP Solar what is your perspective of the market drivers for solar solutions
at this time?
Paul Garvison: Two of BP Solar's key targets are the rapidly growing
grid tied markets in Europe and North America. Within these key geographies,
the markets are further divided into residential and large commercial
segments. Residential PV systems are typically in the range of 3-10 kW
in size, while the large commercial market typically involves systems
in the range of 500kW to 2MW. This range of sizes shows the flexibility
of solar to meet a very broad range of electrical power needs. In both
cases the energy systems are typically located on building rooftops, directly
feeding the host sites electrical load and local power grid. These market
areas are growing very rapidly, fueled by higher electricity prices, increased
awareness of environmental consequences of usage of fossil fuels, and
access to improved mechanisms to finance systems, among other factors.
In addition to these rapidly growing grid tied markets, BP Solar continues
to be a key player in the off grid markets globally, bringing clean power
to people in isolated villages as well as for remote industrial applications.
SecuritySolutionsWatch.com: Please tell us about your success stories with
Wal-Mart and The Home Depot.
Paul Garvison: These programs represent two of BP Solar's major
thrust initiatives in the commercial and residential markets in North
America.
BP Solar Home Solutions first became available through The Home Depot
in select regions in 2004 with a goal of making it simple for home owners
to generate their own clean solar power. This program has grown to become
the foremost retail program for solar in the United States and continues
to expand to areas of the country, such as Denver and Boulder, Colorado
and Austin, Texas where incentives have made solar electric power more
accessible and affordable to a wide range of consumers.
Earlier this year, BP Solar was awarded a bid to develop 4.3 megawatts
of solar energy systems for 7 Wal-Mart Stores in California. Under this
agreement BP Solar will sell all of the energy produced by the solar modules
as well as operate and maintain the systems. Installation of these systems
is set to begin later this year.
SecuritySolutionsWatch.com: Congratulations on the recent announcement regarding
the expansion of your Frederick Maryland facility and the contribution
to the Maryland Solar Schools Program, “…a $97 million expansion
project that will further bolster the facility’s output of solar
energy products. Already the largest fully integrated solar plant in North
America, the plan is to nearly double the current casting and sizing capacity
to approximately 150 MW and will create approximately 70 new jobs. “
Care to elaborate on this milestone for our audience?
Paul Garvison: Sure. As I mentioned previously, one of BP Solar's core
strengths is in the area of production of the poly-crystalline silicon
substrate material used to produce solar cells. This casting and wafering
technology and production base is located at our Frederick MD facility,
making it the largest fully integrated solar manufacturing site in North
America. The site was initially opened in 1982 and features a 200kW solar
array, the largest in the world at that time.
The present round of expansion will nearly double our casting and wafering
capacity with a 140,000 square foot building addition. The new building
will be LEED certified and will feature several green aspects including
extensive on-site water recycling, a green roof, and additional integrated
rooftop photovoltaics.
To help educate Maryland students about the importance of solar energy,
BP will contribute $100,000 to the Maryland Solar Schools program. Administered
by the Solar Schools Foundation, the program assists schools in the installation
of solar electric systems, provides curriculum guidance, technical assistance,
and can provide limited grants to help defray the high upfront cost of
solar
SecuritySolutionsWatch.com: Are the any other projects in the US market you’d
like to mention?
Paul Garvison: In addition to our initiatives in the key residential
homeowner and commercial markets I would like to mention an exciting new
market for solar: homebuilders. This market is emerging first in California
where the uptake of solar by production homebuilders is accelerating rapidly.
Builders are finding that even in a soft residential market solar enhances
sales significantly. Builders are combining energy efficiency and environmentally
sensitive design with solar to offer their customers a green community
lifestyle with dramatically reduced energy costs. This developing market
has also fueled product innovation, generating exciting new solar module
designs which integrate into the architecture better than ever before,
effectively becoming part of the roofing system of the new homes.
SecuritySolutionsWatch.com: Let’s turn to the international
market for a moment. We understand that the projects completed by BP Solar
are already bringing power to thousands of people in isolated villages.
Please give us an overview of the international side of BP Solar.
Paul Garvison: The lack of electricity deprives "off-grid"
communities of growth and development opportunities. Solar products and
services can be a highly effective means of meeting essential needs such
as lighting, telecommunication, fresh drinking water and medical refrigeration.
BP Solar is an active participant in many large scale "off-grid"
rural electrification projects around the world. I'd like to highlight
just one major project in the Philippines. The Solar Power Technology
Support Project (SPOTS) is the largest rural solar project in the world
in terms of funding and geographical spread. It is the result of long
term partnership between the governments of Spain, The Philippines and
BP Solar. The first phase of the project was completed in 2005 benefiting
the first 250 communities and 500,000 people. Phase 2, currently under
implementation, is expanding coverage to additional 280 communities, where
some 600,000 villagers will be equally benefited by the end of 2007.
SPOTS uses photovoltaic energy systems in providing power for use in lighting
streets, homes, schools, Barangay (district meeting) halls and health
centers. The clean electricity from solar will benefit Philippine rural
communities in many ways: improving security, increasing activities in
the community centers and increasing livelihood opportunities through
productive applications of solar.
SecuritySolutionsWatch.com: We understand that you will be participating
in Solar Power 2007.
How about a preview of the main themes you’ll be discussing?
Paul Garvison: I am a member of the panel discussing "off-grid"
solar markets and applications both in the US and internationally. The
key message here is that the "off-grid" solar markets continue
to expand, albeit not explosively as we are currently seeing in the "grid-tied"
area. Solar is cost effective in these markets now, without need for subsidies,
and in many cases is the only sensible choice as a source of power for
these applications.
By participating in these projects, BP and BP Solar aim to contribute
to human progress and to overcome the perceived trade-off between global
access to heat, light and mobility and the protection and improvement.
SecuritySolutionsWatch.com: Solar technology is improving and costs are coming
down but tax incentives are still needed to develop solar projects. What
are the current tax incentives in the U.S. Market for solar projects?
Paul Garvison: At this point, despite continuous efficiency improvement
and cost reductions, PV energy still costs more than conventional brown
power in most grid tied markets. So, these markets for solar are driven
by the availability of incentives, which take a variety of forms in different
locations. These include federal and state tax credits, cash rebates based
on kW installed, payments based on expected or actual energy (kWh) generated,
and renewable energy credits (REC's) which can be traded with generators
of brown power to meet state renewable portfolio standards.
A major element of BP Solar's strategic agenda is to lead the drive
toward solar cost parity with grid power, with a focus not only on reducing
the cost of the PV technology itself but also on the "transactional
costs" required to implement solar power systems. We expect to see
solar at parity with grid power in certain markets within the next 5-10
years, eliminating the need for incentive programs in the longer term.
SecuritySolutionsWatch.com: Are there any particular strategic relationships
that you’d like to mention?
Paul Garvison: In addition to the relationships with The Home Depot
and Wal-Mart mentioned above, BP Solar has recognized the unique needs
of new homebuilders and the evolution of PV products into roofing materials.
To address this, BP Solar has teamed with Old Country Roofing in California,
one of the largest roofing companies in the state, to create one stop
shopping for our homebuilder customers, assuring them of full roof warranties
and a turn key experience as they begin to integrate solar as a standard
feature of their communities.
SecuritySolutionsWatch.com: What resources such as White Papers and
Case Studies are available for dealers, installers, end-users?
Paul Garvison: Case studies pertinent to the US solar market
are available on our website, www.bpsolar.us
SecuritySolutionsWatch.com: Thanks again for joining us today, Paul. Are
there any other subjects you’d like to discuss?
Paul Garvison: I'd just like to mention again that BP Solar's
goal is to provide clean, renewable energy at or below utility electricity
rates. This is also the stated objective of the US Government for solar
photovoltaics. As part of the Solar America Initiative, BP Solar has been
selected by the US Department of Energy as one of 12 companies to lead
teams in full scale efforts to reach this objective by 2015. Our team
is comprised of 12 companies and 4 universities representing all portions
of the solar value chain from rocks to rooftops. We are currently launching
this multiyear program, and are proud of the honor of participating in
the Solar America Iniative, and are confident that we can meet the program's
aggressive objectives.
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