IN THE BOARDROOM™ with...
Julie Blunden
Vice President of External Affairs
SunPower Corporation
www.sunpowercorp.com
(Nasdaq: SPWR)
SecuritySolutionsWatch.com:
Thank you for joining us today, Julie. Please give our audience an overview
of your background and your role at SunPower.
Julie Blunden: Thank you for the opportunity to speak with
you about SunPower. I joined SunPower in April 2005 as the company’s
vice president of external affairs. In that role, I am responsible for
public policy and market development, investor relations, and corporate
communications. I have had the opportunity to participate in two prior
major revolutions in the electric power industry: the rise of independent
power producers in the 1980s, and the restructuring of the wholesale and
retail power markets in the 1990s. With over a decade of experience with
renewable resources, I’ve worked closely with industry, utilities,
public interest groups and state and federal governments. One of my proudest
accomplishments was working with the Schwarzenegger administration in
2004 to develop the Million Solar Homes Initiative in California, which
was signed into law earlier this year.
SecuritySolutionsWatch.com: With oil at $70 and, in the opinion of
many analysts, going higher, there is renewed interest in solar energy
as a solution. Please give us a brief history of SunPower.
Julie Blunden: SunPower was incorporated in 1985 by Dr. Richard
Swanson to commercialize high-efficiency photovoltaic cell technology
for use in solar concentrators. The company now designs and manufactures
its industry-leading, high-efficiency silicon solar cells and panels.
Our headquarters is in Silicon Valley and our first manufacturing plants
are located in the Philippines. In 2001, SunPower solar cells were used
to power NASA’s Helios solar-powered airplane to a world record
powered high altitude flight. In 2002, Cypress Semiconductor invested
a controlling interest in SunPower and we completed our initial public
offering in November of 2005.
SecuritySolutionsWatch.com: What are the product advantages you offer
vs. other solar companies and your niche in the marketplace.
Julie Blunden: SunPower’s solar panels are up to 50 percent
more efficient that conventional solar panels and we offer a aesthetically
pleasing all-black solar panel which many of our customers prefer for
their homes and businesses. The company’s A-300 all-back contact
solar cells are unique because the metal contacts needed to collect and
conduct electricity are located on the back surface of the solar cells,
away from the sunlight. This proprietary design improves cell performance
and leaves the front surface with a uniformly black appearance.
SecuritySolutionsWatch.com: We understand that SunPower has three main
markets: residential, commercial and central station. Please give our
audience an overview of these 3 markets. What's the potential market size
and how do you reach them?
Julie Blunden: All three markets have seen explosive growth over
the last 5 years. The global solar market has been growing at over 40%
per year compound annual growth rate since 2000. In Europe, central station
power plants have become a major driver of solar market growth, whereas
in the U.S. the market is roughly split between residential and commercial
systems. In Japan, which really launched the modern solar market, the
new home construction market has offered major growth opportunities. As
markets mature, we expect that all of these markets will proliferate around
the world. Today, the policy that is supporting market growth varies from
region to region, so the market the develops to respond to the policy
incentives in each region.
SecuritySolutionsWatch.com: Government incentives are no doubt a market
driver for solar today. Can you give us an overview of the incentives
that are presently available?
Julie Blunden: There are several states that offer rebates to customers
that are designed to significantly reduce the cost of installing a solar
system on your home or business. For example, California reimburses a
customer for roughly one-third of a solar system’s cost. Add a $2,000
tax credit from the federal government and many people find that if they
finance their solar system, they are immediately cash flow positive: customers
can save more on their electric bill than they pay to finance their system.
SecuritySolutionsWatch.com: What about other market drivers? How strong
is the Green Movement?
Julie Blunden: When deciding to install a solar system, our research
indicates that people are motivated to explore options to drop their electric
bills but are relieved to find that they can do so by selecting a zero-pollution
solar system for their home. With some electric rates up 50% since last
year, the cost to power a home air conditioner now attracting a lot of
attention. With a solar system installed, customers feel good about telling
their friends and neighbors about their smart and environmentally-friendly
approach to lowering their electric bills.
SecuritySolutionsWatch.com: Please tell us about the US market for
solar vs. International markets for solar? Can you comment on market size
and growth potential?
Julie Blunden: Currently, the two largest solar markets are Germany
and Japan. Germany is a leader in offering solar solutions for the last
several years, easing the electricity needs to thousands of customers.
Despite the fact that Germany has the sunlight exposure of Alaska, they
are a global leader in solar installations. With the beautiful, sunny
weather in much of the U.S., and the many incentives being offered, we
have the opportunity to become the number one solar market in the world.
SecuritySolutionsWatch.com: What would you like the investment community
to know about SunPower?
Julie Blunden: We are the fastest growing technology company, publicly
listed in the U.S. as measured by revenue over the last year. Not just
solar or alternative energy, the fastest growing technology company. We
have tripled capacity in the last year and will roughly triple it again
by the end of next year. We are operating like the Silicon Valley company
that we are: we are actively seeking to extend our technology lead against
our competitors and will be launching our next generation solar cell by
the end of the year.
SecuritySolutionsWatch.com: Thanks again, Julie. Are there any additional
subjects you'd like to talk about?
Julie Blunden: Solar is now within a decade of becoming a major
energy resource for electricity markets. We expect to cost reduce our
product to be on par with retail electric rates in the highest cost markets
within about 5 years. It’s a great time to consider dropping or
eliminating your electric bill with a solar system. To see if we are offering
solar in your neighborhood, just go to www.sunpowercorp.com
and click on “Learn More.”
Thanks again for the opportunity to speak with you.
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